Newsletter publishers can achieve a variety of goals by including puzzles and humor in their publication. For one thing, these elements offer readers a break from the “serious information” contained in a newsletter. When skillfully crafted, these common newsletter elements can also reinforce key elements of a publication’s message.

For example, Find-a-Word, Word Scramble, and Sentence Puzzles can be used to point out the key benefits of belonging to an organization, the most important points contained in the CEO’s state-of-the-company report, or any other important information.