The Newsletter Factory...newsletter design and newsletter writing since 1987.
How We Work Who We Work With About Us Services Clients Articles Contact Us Get Your Free Subscription to Newsletter Communication E-mail Newsletter
 
Go to Resources page
Go to The ToolBox page
Go to the Quick Guide to NLF page
Go to FAQs page
Go to Articles page
Go to Press Releases
Go to Newsletter Communications page

 

Why a Newsletter?

Control
Your messages, delivered your way. That level of control is rarely possible if you use press releases or interviews to deal with the traditional media. A newsletter means the subjects, tone, and emphasis are handled according to your wishes.

Credibility
Do you rely mostly on advertising to build your business? What about people who ignore ads or read them with a particularly cynical eye? The newsletter format boosts your credibility by avoiding the appearance of a sales pitch. In addition, because newsletters are perceived as having news value, they have the ability to bypass gatekeepers such as secretaries and assistants who screen out "junk mail."

Consistency
A regular publication builds awareness of your company or brand. Individuals may miss advertisements or interviews, but they'll look forward to the latest issue of your newsletter.

 

 

How We Work Who We Work With About Us Services Clients Articles Contact Us
Resources
FAQs Site Map  Directions Quick Guide to NLF
The ToolBox
Employment
Press Releases