EPS (Encapsulated PostScript) — Used to transfer PostScript language artwork between applications, this file format is supported by most graphic, illustration, and page-layout programs.

TIFF (Tagged-Image File Format) — Used to exchange files between applications and computer platforms, this flexible file format is supported by almost all paint, image-editing, and page-layout applications. Most desktop scanners can produce TIFF images. Can be saved as PC- or Macintosh-compatible.

GIF (Graphics Interchange Format) — The file format commonly used to display graphics and images in HTML documents because it’s designed to minimize file size and electronic transfer time. GIF files usually are limited in color pallet and resolution (which is bad for printed pieces).

JPEG (Joint Photographic Experts Group) — The file format commonly used to display photos in HTML documents. Unlike GIFs, JPEGs retain all color information in an image, but compresses file size by selectively discarding data (usually the data needed for print images to look good).