Have
You Ever Wondered How to Create More Effective Newsletters?
Wonder No More, The Newsletter Factory Has All the Answers to Help Your Publication
Get the Results You Need!
A
New Virtual Seminar Sponsored by The Newsletter Factory, America's
newsletter experts, and Presented by NLF
President Tondra Hughes.
In today's corporate climate of budget tightening and downsizing,
communications professionals must do more with less – less time, less money, and
less room for trial and error. The heightened need to promote our organizations
and increase cash flow prompts many professionals to turn to the age-old
communication vehicle of newsletters to boost top of mind awareness and
set organizations apart from the competition while building employee
moral and a sense of belonging.
This fact-filled seminar takes you to the next level of newsletter
writing, design, production, and editing whether you are a beginner
or a seasoned
pro. It explores the unique details and subtleties, the secrets of
marketing and communication with newsletters known only to those
with long experience
in the field.
When you attend this seminar you'll learn these skills from one of
America's top experts in newsletter writing, marketing, communication,
and design,
who will bring you to a level of skill and knowledge unmatched even
by most advertising agencies and PR firms.
Use our proven techniques to lower your production costs while improving
your newsletter's effectiveness. Remember, newsletters are the
most cost-effective way for any business or association to advertise.
They're also one of
the best ways for a company to communicate with its employees.
This very unique 90-minute program will focus on five important
ingredients for producing effective newsletters:
1. Capitalize on the vital differences readers
perceive between a newsletter and other written formats, and
learn how to control
those
perceptions.
2. Reduce your advertising expense by properly using newsletters
with clients and prospects. Improve sales by using external
newsletters to build, expand, and retain market share. Whether
your newsletter
is selling
a product or service, or is conveying an image to employees
or members, these marketing techniques will increase its effectiveness.
3. Increase readership of body copy by utilizing high readership
word tools such as headlines, subheads, photos, picture captions,
and lead-ins
for maximum impact.
4. Build your newsletter design around the seven essential
components of every newsletter and avoid the seven most
common newsletter
design mistakes.
5. Learn the four different types of on-line newsletters
and the pros and cons of each to help determine which
vehicle is
best for
your audience.
Your presenter, Tondra Hughes, has taught newsletter production
courses since 1997. As President of The Newsletter Factory,
Tondra brings
hands on experience to the seminar. In addition to training
tens of thousands
of people on effective newsletter production, The Newsletter
Factory produces hundreds of newsletters every year for companies
and associations
of all sizes. We use the latest technology and techniques – and
you can share in this expertise by attending this seminar.
Enjoy this seminar in the comfort of your own office, no travel
involved. Here is how it works: The live audio is delivered
direct to your
office over the telephone to provide clear, reliable sound
quality. The visuals
are presented simultaneously over the Internet. You can use
it on any PC operating system (sorry not yet Macintosh compatible).
Simply
go
to the site provided, input your password, and join the live
seminar.
Sign up now. For PayPal or credit card payments click the
button beside the seminar date you would like to attend.
Once you
select the button
you will be taken to another page to verify payment.
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