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Do we have to turn over control of our whole project
if we just need help with
layout?
No way. Your production coordinator at The Newsletter Factory will schedule your
design right in line with your existing workflow.
Can you provide me just one or two extra articles each month to fill out an issue?
Sure. You can supply topics, or we'll gladly offer suggestions.
I'm not comfortable letting you take charge of my entire
publishing
project. How
can I be sure you're going in the right direction?
You can count on your production coordinator to stay in touch with you every
step of the way. In addition to regular progress reports by telephone, e-mail
or fax, you will receive two editorial and two design proofs to ensure that the
entire project meets your approval during each phase of production.
How do I know I'll like the final product?
We provide clients who utilize our writing and editing services with two text
proofs to make sure that each story delivers the right message and makes clear
how its content will benefit the reader. Clients who utilize our layout and graphic-design
services receive two design proofs, as well. These proofs enable you to make
sure
that each newsletter or magazine issue, each brochure, each Web-site
design has the look you envision prior to distribution.
What is the average turnaround time for a four-page newsletter?
Depending on your internal approval process, the average turnaround time is four
to six weeks from inception to completion. This time frame depends largely on
the level of service that you require. In many instances, we will work with you
to customize a schedule that fits your needs.
How am I billed for my project?
Your service level may range from edit/design to a full-write, but when your
job comes in house, we immediately begin working on the creative aspect of it.
Therefore, upon receiving your materials we will bill you for the one-time set-up
fee and the cost for your chosen level of service as it was quoted to you. Upon
completion of your project, we will bill you for the pre-press and miscellaneous
services we provided. These may include scans, stock photography, custom illustrations,
printing, mailing, and courier charges.
Do I own the copyright on my project?
In order to keep your front-end costs down, we retain the copyright to everything
we design. The copyright to all the text in a newsletter remains yours. A
notice of design copyright is routinely placed in publications, but can be omitted
if you acknowledge our ownership in writing. Clients may purchase the design
copyright at any time.
Where can I obtain additional training on how to produce
my
newsletter?
Attend The Newsletter Factory's virtual seminar "How to Create
More Effective Newsletters."
This fact-filled seminar takes you to the next level of newsletter writing, design,
production and editing, whether you are a beginner or a seasoned pro. It explores
the unique details and subtleties, and the secrets of marketing and communication,
with newsletters known only to those with extensive experience in the field.
Sign
up today!
Will the logo from our Web site work for our newsletter?
No. Images on the Web have been optimized for fast load times and
small file size, thus resulting in images unacceptable for printing.
The following file formats from the Web are not suitable for printing:
.jpg, .gif and .png.
Can I provide you with my own digital images for our newsletter?
Yes, as long as the images are high resolution. Most digital cameras
allow you to choose the resolution of your images, depending on
what you plan to do with them. Typically, an uncompressed .tif
or lo-compression
(high quality) .jpg will work fine. Good quality digital images
take up more room on your flash card, so unless you have a 128mb
or better
card, you will only be able to save 7-10 images.
Can I use images from a PowerPoint presentation or Microsoft Word
document for my newsletter?
No. Images embedded in a PowerPoint presentation are optimized
for use in the presentation and are unsuitable for printing.
Images contained
in a Microsoft Word document cannot be used because the images
are only aliases of the images contained in the document. It's
best to
locate the original images that were imported into the Microsoft
Word document or PowerPoint presentation and determine if the
images are high enough in resolution for your printing project.
How do I need to provide my logo to be used in our newsletter?
Logos are best saved as vector artwork (i.e., Adobe Illustrator
or Macromedia Freehand), with all fonts converted to outlines.
Vector
artwork does not have to adhere to resolution constraints that
raster images do (i.e., Adobe Photoshop images, .tif, .pict,
digital photos,
etc.), so they can be resized without any concern about print
quality. If your logo is saved in raster format, it must be
provided at
a resolution of 300 dpi at final size.
Contact us today with a
list of your needs so we can put our experience to work
for you.
Proofreading • Editing • Writing • Newsletter Design • Custom Newsletters • Magazines • Brochures • Pocket folders • Web sites • E-mail Newsletter Design • We do it all!
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